A campaign comparing Portal's unique features to makeshift video calling remedies.
For Portal by Facebook, a smart camera that aims to make staying connected a little bit easier, we were asked to concept and create a campaign that showcased Portal’s unique feature set.
We identified six of Portal’s features that were seemingly replicable as the foundation for the campaign. We would use these features to showcase that they were not replicable at all.
FBP-01
Since the videos would be short form (~15 seconds) we utilized a simple three-part structure that would unify all of the campaign videos.
FBP-02
We created a campaign of eleven videos pitting Portal’s features against makeshift solutions for video calling solutions that might look familiar.
Eight of the eleven videos made for the campaignFBP-04Each video showcased one of Portal’s features, but not before showcasing video calling without that feature in our lives.
Videos on the @portalfromfacebook Instagram pageFBP-06Collaborators:
Art Director:
Chris Cyran
Copywriter:
Hillary Churchill
Animation:
Enle Li
Production:
Avocados & Coconuts
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