An editorial platform designed and built to help black entrepreneurs rewrite the blueprint for small business success.
Mailchimp, a business development and email marketing platform, wanted to create a resource to help black entrepreneurs realize their ambitions and rewrite the blueprint for small business success.
The name of the platform, BLOOM was a nod to the act of blooming, evolving, and progressing. We designed the site experience to embody that action.
We designed and built an editorial platform that offers readers the ability to navigate articles organically or through a categorized index.
MC-B-03In contrast to the explorative nature of the desktop site, the mobile site was designed to be easily navigable–getting people to the content as quickly and easily as possible.
Considering the likelihood of returning visitors the desktop site was designed to offer a more functional article list view. MC-B-05
The BLOOM logo was designed by Chris Cyran of Kin.MC-B-07On the site, the BLOOM Season logo was brought to life on the site transitioning through the identity's color palette within the logotype.
“Therapy for Black Entrepreneurs” article words by Marjua Estevez, illustrations by Richard A. Chance.MC-B-09Articles were designed and built in a modular format allowing the content design to be augmented between articles while remaining in the same larger design system.
Pull quote components were built to be accompanied by audio modules of the voices behind the quotes.
“Strength in Numbers” article words by Adenike Olanrewaju, photos of ARTNOIR founders by Faisal Mohammed
MC-B-13We developed multiple modules to display groups of images depending on the design of the article.
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