When we flew out to LA to meet with Scott he introduced us to the themes that influenced his aspirations for the company. After spending a few days kicking off the project we had internalized the ideas and began to concept and design.

The site became an embodiment of Globalization. Your presence, location, local weather, and shopping habits played a role in others' experiences just as their presence, location, local weather, and shopping habits became a part of your shopping experience.

The site became an embodiment of Globalization. Your presence, location, local weather, and shopping habits played a role in others' experiences just as their presence, location, local weather, and shopping habits became a part of your shopping experience.

We wanted the website to have a singular, smart, futuristic, and adaptive navigational point. We designed the site experience around a box that would scale and change allowing users to navigate and control the entire site from one centralized location.

The mobile site is designed to be completely housed in the control box. Navigational components expand and contract dynamically within it as you navigate the site on mobile.

To provide an optimized experience on mobile the site was built separately from the desktop, and is routed dynamically to a separate subdomain by the dns provider.

Throughout the site we implemented microinteractions to help customers get notifications when a product was restocked, quickly add items to their cart, and we built a custom AI tracking and product recommendation engine for product upsells and cross-sells.

So The Entireworld team could tease new products we implemented preview functionality that allows users to get notified when a product is coming soon.

We custom built a user referral app and discount generator app, as well as the accounts themselves. The Entireworld account gives users access to used and unused discounts, past orders, referrals, and user info.

To make it possible for the Entireworld team to control the design of their site we created a layout tool that would allow them to preview the addition of new content by controlling the placement and size of elements. In the layout app we utilized the control box as the central element again so the site layout the team saw while designing would mimic what the site would look like after they clicked save.