At the onset of the project we considered the status quo for art in meeting rooms. Typically old art. Because Google Meet had changed the face of meetings it made the art that was being commissioned, a new type of art for a new way of meeting.

We chose to reference the way an artist’s signature has for centuries acted almost as a logo when applied to works of art. We took note of how the placement of signatures is so often in a lower corner of an artwork, and mirrored that in our design.

The guidelines we created for the team at Google laid out simple rules which could be elaborated on as the content and collection of commissioned works grew or if the brand placement evolved into new mediums.

The site was designed to scale seamlessly from desktop to mobile while maintaining the unique interactive elements from the identity system.

We implemented a custom restock tracker for customer re-engagement.

In all of the printed material, we included custom die cuts to highlight the identities framing ability of the artwork and contents. Each exhibition catalog had a unique cover artwork that doubled as a detachable perforated postcard.

An inaugural exhibition was staged at the Minneasota Street Gallery in San Francisco featuring the work of Ping Zhu, Owen Davey, Kyle Bean & Aaron Tilley and Jess Bonham & Anna Lomax.

We implemented a custom restock tracker for customer re-engagement.