An identity system and e-commerce site for a publishing company that’s yours and ours.
(Y)ours Press, a new small independent publisher, wanted to establish themselves as a waypoint for access to things we can learn from and make space for sharing knowledge, culture, and stories.
The name of the company (Y)ours was a nod to things being shared–yours and ours. Visual phenomena, like that of lenticular images, allowed us to present two things at once. The lenticular felt appropriate as it allows for two images to coexist simultaneously.
We used a lenticular effect to create an identity system that made visible the cooperative nature of (Y)ours Press.
(Y)ours logotype animationYP-04The identity system for (Y)ours Press is quite versatile. It’s core element, the lenticular motif doubles the functionality of text and image, doubling the possibilities of the identity system.
Simsum and Averta Black typefacesYP-07
yours.and.ours.press (desktop)YP-08The e-commerce site was designed to play off of the physical nature of stacking pages in a book.
YP-10When printed or in a static form, the identity solidifies as the slatted logotype.
On social, the lenticular in motion is active and creates a lot of opportunity to play with illusion, image multiples, duo messaging or a combination of any of these media.
Similar Projects:
A Report: Circle Or Curve?
A book about how to make a public art installation.
CW&T
A decodable identity system that encourages making over branding.