A website to launch new games and showcase The New Yorker’s Puzzles & Games Dept.
The New Yorker’s newest game, Name Drop, needed an experiential announcement and the Puzzles and Games dept. needed a new page to showcase all of their current and future offerings.
To help launch Name Drop we borrowed a mechanism embedded in The New Yorker’s identity from its inception. Their mascot, Eustace Tilley, the subject of the magazine's first cover illustration, peers at a butterfly through a magnifying glass–looking closely.
We designed and built a webpage that draws on the New Yorker’s heritage to highlight it’s newest game, Name Drop as well as created a home for the rest of the Puzzles and Games dept that plugs into the larger New Yorker site infrastructure.
TNY-03
TNY-04To introduce The New Yorker’s newest game we created an interactive illustration that gave users a little metaphorical taste of what the clue-based game was like to play. We got some illustration and animation help from Chirstophe Nieman. The rest of the site highlights the other popular games and puzzles offered by The New Yorker.
The site got some featured character illustrations and animations from Christoph Niemann.TNY-06Structurally, the site was designed to house the current and evolving Puzzles & Games offering by The New Yorker. The architecture took a simple three-section plan with the first and second likely being the most actively evolving sections.
For The Crossword and The Cryptic we created infinitely looping javascript animations.TNY-08Similar Projects:
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